10 reasons people don’t hire a life coach will cover the reasons be it be misconception, fear or financial concerns and how to overcome them.
Life coaching has its advantages and has given results to many individuals. It has become a popular tool for personal and professional growth.
Reasons people don’t hire a life coach blog will focus on the barriers a life coach faces while pitching their services to the audience.
If you are a coach looking to attract clients or make people consider coaching but unsure, this blog is for you. So grab a coffee and let’s begin with 10 reasons people don’t hire a life coach and how to overcome them.
10 reasons people don’t hire a life coach
- Lack of awareness
- Financial concerns
- Skepticism
- Fear of change
- “I can do it myself” approach
- Past bad experience
- Not ready to commit time & effort
- Social Stigma
- Unclear Return on Investment (ROI)
- Overwhelmed by options
Let’s start with the reasons people don’t hire a life coach in detail.
Lack of awareness
Life coaching is a misunderstood tool, people get it confused with therapy, counselling and mentoring.
Most of the time people don’t understand what a life coach can do and how they can help them achieve their goals.
Life coaching is an action oriented field which helps clients to achieve goals while holding them accountable to take right steps and actions.
How to overcome it
We live in the time of social media, a coach can educate their audience through blogs, social media, paid PR and advertisement.
Explaining real life stories over Facebook, Instagram and LinkedIn or having testimonial sections on the website.
Writing problem-solution specific content on the blogs, posting videos on YouTube or simply having social media marketing strategy for awareness.
Financial concerns
Life coaching can be a significant investment and many people may feel it is costly.
I have observed people find life coaching as a luxury rather than a necessity.
If people don’t see immediate tangible results, they are reluctant to invest more.
How to overcome it.
Having access to platform life upcoach can be an advantage, where clients can see their progress, be held accountable, and get access to all the tools on a single platform.
You can also try to offer a flexible pricing plan, free discovery calls or something similar to experience coaching before committing to a larger package.
Skepticism
One of the reasons people don’t hire a life coach is skepticism, and it is prevalent across all the niches in life coaching.
Some people are skeptical about coaching lack of awareness, unsure whether it will lead to tangible results, or maybe just negative stories they read on reddit.
There are many self-claimed life coaches who promise unrealistic results, you must have come across these ads on social media. It in turn hampers all life coaching industry.
How to overcome it.
You should clearly communicate your life coaching credentials, education and work experience if any.
Share testimonials, before and after success stories, and case studies on your website. It should be genuine, if you don’t have it earn it first.
Fear of change
Coaching requires action, measures steps, accountability to goals, and self-reflection, it is a change in process. It can make people uncomfortable.
Change is hard and that is why you require coaching, it can ease up the process and hold you accountable to achieve the goals.
However, discomfort of change, its process, fear of failure becomes one of the reasons people don’t hire a life coach.
How to overcome it.
Life coaches should create a supportive and safe environment for the clients where they can open up and be ready to take action.
Life coaches should start with small changes, small actions or may be just discussion for initial sessions.
“I can do it myself” approach
We are living in the time where everything is available online, there are self-help books, YouTube videos, blogs, and free resources just a click away.
These all resources make people think they can do it themselves, while they miss out that life coaching is a process.
How to overcome it.
As a coach you need to educate the audience that these tools may help them but may not be personalised or customised to their needs.
Coaches can highlight the benefits of working with an expert who offers tailored strategies, accountability, and support that self-help materials cannot provide.
Past bad experiences
One of the reasons people don’t hire a life coach is past bad experiences, they may have hired a coach but results were not achieved.
Some life coaches may not have communicated a clear process or may be there was a flaw in client-coach relationship.
How to overcome it.
Coaches can offer free discovery calls or consultation to understand what went wrong, and how you can help them.
Setting clear communication about expectations and coaching style can avoid mismatch.
Not ready to commit time & effort
Coaching is a process that requires time and effort commitment, it helps you over a period of time.
If clients are looking for a quick fix and are not ready to commit to the process, it becomes a reason for people don’t hire a life coach.
How to overcome it.
Coaches should be able to hold clients accountable to their goals, clearly set the expectations and explain the process beforehand.
Social Stigma
Some people see hiring a life coach as a sign of weakness, assuming they should be able to solve their problems on their own.
This stigma can prevent them from seeking the help they need and achieve their goals.
How to Overcome It:
Life coaches can normalize coaching by showcasing successful individuals who have worked with life coaches, including CEOs, athletes, and high achievers who gained immense benefits out of it.
Unclear Return on Investment (ROI)
Life coaching may not get you tangible results, life buying a product,any other direct results.
That becomes the reason people don’t hire a life coach as they can’t see the value of investment or Return on Investment in tangible form.
How to overcome it.
Coaches should be able to explain to the clients that coaching brings changes in behaviour, habits, and personality.
Which can result in increased confidence, better decisions, improved relationships and career advancement. They may not seem to be measurable but have an impact on tangible goals.
Overwhelmed by options
Life coaching is open field and there is no barrier to entry, this creates a wide range of options for clients to choose from.
Having so many options also overwhelms the clients and results in no action from clients.
How to overcome it.
Coaches should differentiate themselves by showcasing their unique coaching style, expertise, and testimonials to make it easier for clients to decide.
TL:DR – 10 reasons people don’t hire a life coach.
There are many reasons people don’t hire a life coach, these reasons are mostly lack of awareness or wrong information prevalent in the market for life coaching.
These 10 reasons people don’t hire a life coach can be solved by having proper social media marketing strategy to educate the audience and convert them into clients eventually.
Recommended Book
Becoming a Professional Life Coach: Lessons from the Institute of Life Coach Training