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4 Best NLP Sales books

Best NLP Sales books

My friends from sales always ask me about the best NLP sales books,that they can read or refer to use NLP in sales.

I have known many people who do not want to pursue NLP courses or certification rather they prefer to learn from books.

If you search for the best NLP sales book you will be loaded with many useless theoretical books. In this list of the best NLP sales books I am sharing the books I have read and have practical tips for sales.

List of best NLP sales books

  1. Words that change minds by Shelle Rose Charvet
  2. Unlimited selling power – by Donal Moine and Kenneth Lloyd
  3. The Unfair Advantage: Sell with NLP  by Duane Lakin
  4. Selling With NLP: Revolutionary New Techniques That Will Double Your Sales Volume by Kerry L. Johnson
best nlp sales book

Words that change minds by Shelle Rose Charvet


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Rating = 4/5

Value for money= Yes

Recommended for = Sales people with basic knowledge of NLP.

The detailed title of this book is Words that change minds- Master the language of influence. I have picked up this book while I was researching content on the NLP meta model.

Imagine, you can know the personality of anyone by just observing the words they use regularly in communication. This book is all about the language and words we use and how it reflects our personality.

This book speaks about meta programs in depth. you may not have any previous experience in NLP. This book will teach you a meta program easily.

Shelle Rose Charvet is known for the LAB profile – it is Language and behavior profile. This tool as per the book can make some positive predictions about a person based on the language he/she uses. It can also predict the behavior in a given type of situation.

Imagine in a sales situation, if you know how to speak in such a way that it motivates other to take action?- This book can teach you that.

I recommend this book to all salespeople, who have some basic knowledge of NLP.

Unlimited selling power – by Donal Moine and Kenneth Lloyd

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Rating = 4.7/5

Value for money= Yes

Recommended for = Any Salesperson

The book is all about using hypnotic language in sales and marketing. The detailed title of the book is Unlimited selling power – How to master hypnotic selling skills.

This book is a must read for every sales professional. This talks about buying behavior, understanding it, and using it to your advantage.

This book gives practical tips on how to apply tonality, rapport, and other effective presentation NLP techniques in sales.

Unlimited selling power is the best book to understand the art of persuasion with integrity. It has mentioned many Ericksonian hypnosis language patterns.

The other plus point of this book is it goes in depth about the sales model, like what successful salespeople do? The communication pattern and the words they use in the sales pitch.

Some words of caution about the subtitle of this book, You are not going to learn about hypnosis in this book, it is more about language that makes differences.

The Unfair Advantage: Sell with NLP  by Duane Lakin

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Rating = 4.5/5

Value for money= Yes

Recommended for = Any Salesperson with some knowledge of NLP

This is the most practical book on the list of best NLP sales books. There is so little theory in the book and so many exercises.

To gain benefit from the book I recommend doing exercises mentioned in the book, I believe in just do not read it practice it.

The Unfair advantage: sell with NLP will take you through examples which are face to face, direct marketing, and mail marketing. A complete package for any salesperson.

The best part of the book is you may not have any prior experience in NLP still you can use the techniques mentioned in this book.

If you are specifically looking for a book that can help you write sales copy? With the advantages of NLP techniques. You must read the book.

Selling With NLP: Revolutionary New Techniques That Will Double Your Sales Volume by Kerry L. Johnson


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Rating = 4/5

Value for money= Yes

Recommended for = Any Salesperson

This book is easy to read and with plenty of small exercises, you can do it right away. The book is based on developing a system of sales based on trust.

Selling with NLP takes a deep dive into understanding human behavior from an NLP perspective. There are many techniques and tricks given at the just beginning of the book.

The book focuses more on developing relationships, building effective rapport, and understanding the buying behavior of clients.

The bonus is it talks about how to turn an objection into acceptance and increasing sales.

Some of the techniques I feel are old, and may not be applicable in current situations. However, it is a good read on sales.

Would be interested to learn NLP sales? I recommend the following a course on udemy for NLP sales. Click on the image to buy the course from udemy.

You can also click here –NLP For Sales, Persuasion & Influence: Certified NLP & Sales

This is the list of best NLP sales books, if I have missed any or you want me to review a book please let me know in the comment section.

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