How to get coaching clients without a website? The question may seem impossible to answer, but there are traditional ways you can still get clients.
We are living in a digital world and every business may have their own website, it has become more of a must have thing.
However, As a coach one may not be interested to invest his time, energy or money in a website. How to get coaching clients without a website? – blog will help such coaches to get coaching clients without a website.
Whether you are on budget or just want to start out and see whether you get coaching clients or not without a website. This post will be a great resource for you.
How to get coaching clients without a website?
Here are some methods you can try for how to get coaching clients without a website? We will see each of them in detail with suggested tools that you can use.
Leveraging social media
Networking and referrals
Utilizing online directories
Partnering with complementary business
Content Marketing without a website
Email Marketing
Now let us see each of them in detail and understand how to get coaching clients without a website?
Leveraging Social Media
We are living in a time where one video or post can make you an overnight sensation globally if not nationally.
Leveraging social media is the first strategy for how to get coaching clients without a Website?
There are so many platforms you can choose from, based on the niche you are currently working in.
The strategy is simple: you post on social media consistently and become an authority in your niche.
Here is a detailed strategy to get coaching clients without a website with leveraging social media.
Identify Platform
You need to identify a platform where you will build your authority and get coaching clients over a period of time.
You have identified your audience and niche you want to cater to, now the task is to find out where you can find them on the internet.
There is no standard way to know this, if you are catering to teens, maybe Instagram or Tiktok can be good, if you are working with professionals they may be available on Linkedin.
Linkedin is ideal for B2B or professional networking. There are people on Linkedin mostly looking out for new jobs, or developing their professional network.
Linkedin has got a good content mix for its creator, you can post text, images. Videos. Can host live events, audio events and much more.
I have created a detailed blog on how to get coaching clients on Linkedin. You can definitely get coaching clients without a website with the help of Linkedin.
Facebook provides great tools for businesses where you can create your own business page, build community, post professional contents, gain following, run ads and set up a store to sell you services.
There are plenty of groups where you can take membership and offer your valuable services.
There is a detailed blog on how to get coaching clients on Facebook? It can help you to get coaching clients without a website.
If you are dealing with a relatively young audience or your content is mostly images and videos, Instagram can be the best platform to get coaching clients without a website.
Instagram is part of Facebook hence you get all the business tools offered by Facebook on instagram also.
We have discussed only three social media here , however there can be many more to explore.
Question arises how to choose which social media is good to get coaching clients without a website?
You have answer following Question first
- Who are my ideal customers?
- What amount of time they must be spending on social media?
- What type of content do they interact with?
- Are there any successful competitors I can mimic?
- How much content can I create?
- Will I be able to create content for a long time?
If you are choosing social media to get coaching clients without a website? You must be ready to create and post content consistently.
Now that you have an understanding of different social media, a question arises how to leverage social media to get coaching clients without a website?
Every social media is different and requires a separate strategy, however there are some common points for every social media platform like,
Profile Optimization
Content Strategy
Building Community
Analyzing and re-aligning
Now let us see these points in detail to get coaching clients without a website.
Profile Optimization
Your social media profile is your visiting card or 24/7 salesman who is selling your services while you sleep.
Make sure you complete all the required steps for profile optimization for the chosen social media.
Profile Picture
Your profile picture should be in a high quality image, ideally a headshot and giving positive vibes to your visitor.
Bio or About me section
Write a persuasive and compelling bio or about me section that states clearly who you are, what do you do and why they should hire you?
Bonus Tip: Optimize your bio for keywords you are targeting, this way you can also appear on search results of particular social media.
Contact information
Provide your contact information clearly and easy to follow. More difficult you make it less likely they are to contact you.
You can add your phone number, email id or link to book your calendar.
Content Strategy
Once you have selected a social media to post content, now you need to make a content strategy and content calendar to stick with.
Consistency in posting a variety of content is the key to gain and retain followers on any social media.
There are different kinds of content you can post to get coaching clients without a website.
Success Stories
Share client testimonials or case studies where you were able to help successfully. This helps in social selling your coaching services.
Tips and Advices
Tips and advice can be posted to build authority in your niche, consistent posting of Tips and advice that are actionable can build trust in followers. Followers can later become buyers.
Live Sessions
Almost all social media now allows you to go live on their platform, you can host live Q & A, webinars or mini workshops to gain followers. Live sessions position you as an authority in your niche. You can get coaching clients without a website with the help of these sessions.
Engagement
It is not only posting consistently that helps but also engaging your audience with comments and discussion can gain you great mileage on social media.
Bonus Tip: You can also post on content of your competitors, to gain more followers, or just to position yourself as an option to competitors.
Use relevant hashtags in your posts to reach a larger audience. When you post in any social media it is shown to your audience only but however if you include proper hashtags, it can be shown to a much larger audience.
Networking and referrals
Networking and referrals are old school and yet a powerful method to get coaching clients without a website.
Here are some of the methods you can use to build your network to grow your coaching business.
Join professional networks
Take membership of professional networks where your ideal customers are likely to be members of. You can take part in BNI, NHRD or Toast Masters and make your network.
Take part in live events
There are plenty of live events occurring in professional networks, make sure to visit them often and pitch your services subtly.
You can also try to get yourself invited to speak on some of the events that can help you build authority.
Asking for referrals
Once you have built the network, you can ask for references of the people who may be interested in your services.
Utilizing online directories
Online directories have been there for quite a long period of time now.
There are free as well as paid options available that can get coaching clients without a website.
You can create your profile on these directories and can expect business inquiry to get coaching clients without a website.
There are niche specific directories like for coaching we have torch.io, noomi, coach.me and many other ICF directories.
You just need to create a compelling profile on these directories.
Paid directories sometimes come with guarantees of providing coaching clients. You can explore noomi for that.
If you get any clients from these directories make sure you get them to provide feedback, this feedback can help you further to sell your services.
You can start with free directories and gradually move towards the paid options.
Utilizing online directories can also provide prospective clients list for you, if you are open to do some cold calling.
Partnering with complementary businesses
You have identified your niche and your target audience, now it is time to identify complementary businesses to partner with to get coaching clients without a website.
If you are offering life coaching services you can contact HR consulting, recruitment consultant or soft skills trainer to partner with.
If you are offering health coaching services you can partner with gyms, sports good providers and retailers.
The key Idea is to find businesses with similar audiences, that way you can promote your coaching services by paying a small commission.
I tried to answer the question, How to get coaching clients without a website? Which strategy are you going to try first?
References – How to get clients?